A Journey to Japan: A New Perspective on the World of Flowers

In 2019, we embarked on a journey to Japan where we did a campaign for Sheraton Asia, beautifully captured by Greg Finck. Our destination was the Sheraton Grande Tokyo Bay Hotel, where we curated an editorial to showcase its potential for weddings. The challenge? Working exclusively with local flowers. For that, we reached out to Akiko from Floraison Paris, a native of Japan who happened to be there during our shoot, and she helped us with all the orders to local suppliers and floral growers. Akiko was also part of our floral design team for this shoot.

The moment we laid eyes on the Japanese flowers, we were completely shocked in the best possible way. The impeccable quality, absolute freshness, and impressive size of each bloom surpassed our European expectations. The colours were breathtaking, and we discovered an immense variety of greens, with the spiraea in full bloom, something that is not always possible to get.

Our journey to Japan offered us a new outlook on the world of flowers—their significance and their boundless potential for creative work. The experience reaffirmed our belief in the importance of flowers, inspiring us to push our boundaries and explore floral wonders across the globe. While we dream of returning in spring to witness the famed cherry blossoms, the memory of Japan’s floral beauty continues to inspire and enrich our craft, deepening our appreciation for the existence of flowers.

Photography by: Greg Finck. 

Floral design and styling by Brancoprata. 

Bridal bouquet by Floraison Paris.