Brancoprata

BrancoPrata, is a multi-disciplinary creative studio founded in 2003, that brings film photography, and visceral, statement floral design & creative direction to forward-thinking couples and clients, aiming to thoughtfully distill elegance into fresh, sincere and compelling images, events and editorials woven into the visual language of movement and emotions.

Every wedding moment holds a unique story waiting to be told. At BrancoPrata, we have the honour of immortalizing these special moments and turning them into cherished memories. So, we want to share with you a sneak peek into one of the specific wedding moments that often require a more delicate approach: capturing bridal party.

Any group photo requires a good level of attention to all those involved, but it goes beyond making sure everyone is visible and with eyes open. Not everyone will feel at ease right away in front of the camera, and it’s crucial to ensure that all are comfortable and relaxed. Therefore, it’s our responsibility to create an environment where even the most shy, embarrassed, and reserved feel good, and the way to achieve that is the human way, with empathy and good humour.

By trying to connect with the group and paying attention to everyone’s needs, boundaries, and preferences, we build trust and a positive relationship. This way we are able to show their true personalities, their bonds with each other, and capture true and genuine moments of love and joy.

We’re not gonna lie, sometimes it’s tough capturing bridal party photos. We’re all human, and there are moments when we’re just not in the mood for photos, or we’re feeling self-conscious or upset about something. But with a little kindness, genuine smiles, and a few jokes, we manage to come across as respectful and light-hearted and the group always gives us an opportunity to show them what we can do. In the end, after seeing the final result, the reaction is usually the same: “can we take more pictures?”. And we know we’ve succeeded.

These have been our key tools to foster a relaxed atmosphere and make everyone feel included and valued. For us, cracking some jokes and being sensitive about people’s moods and insecurities are as important for a good photograph as a nice setting or lighting. It’s our way of ensuring we will capture genuine moments of happiness that the bridesmaids, groomsmen and the couple will cherish forever.

After all, the people in these photographs are the ones who are going to look back at these memories in the future, reminisce about this special day and appreciate the photos that came out of it. So let’s give them something heart-warming and beautiful to look at.

Check our website to learn about our services and previous projects. We’d be honoured to be trusted with your special day.

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ABOUT BRANCOPRATA

From what lasts a tenth of a second to what stays forever, above the ordinary to the extraordinary.